Interior and Product Designer Andrée Putman: the woman before the myth – (23 December 1925 – 19 January 2013) was a French .
Written by Sara Meneses
Biography: the woman before the myth
Childhood and youth (1925–1944)
Andrée Christine Aynard was born into a wealthy family of bankers and notables from Lyon. Her paternal grandfather, Edouard Aynard, founded the Maynard & Sons Bank; her paternal grandmother, Rose de Montgolfier, was a descendant of the hot-air balloon inventors’ family. Her father was a graduate from the prestigious Ecole Normale Supérieure who spoke seven languages but swore to a life of austerity and seclusion to protest against his own milieu; her mother, Louise Saint-René Taillandier, was a concert pianist who found comfort in the frivolity of “being a great artist without a stage”.,
Her formal artistic education first came, however, through music. Her mother took her and her sister to concerts and urged them to learn the piano. But she was later told that her hands were not suited to the piano and, as a consequence, she would never be a virtuoso. She then switched her focus to studying composition at the National Conservatory of Paris. At the age of nineteen, she received the First Harmony Prize of the Conservatory from Francis Poulenc himself. On that occasion, he told her that at least 10 more years of unremitting work and ascetic life would be necessary to before she could—maybe—aspire to a career as a composer. Picturing herself living like a Carmelite nun at the Fontenay Abbey, she cut short the musical career she had undertaken as a tribute to her mother. Putman decided to satisfy her curiosity and creative instincts another way.
The interior design of the Morgans Hotel in New York in 1984 marked a turning point in Andrée Putman’s career: she managed to make a high-standard hotel with a small budget and asserted her style with sober rooms and visual effects. “Because I started working in New York, the French suddenly asked for me.” From the 1980s, she led more and more interior design projects: hotels such as Le Lac in Japan, Im Wasserturm in Germany and the Sheraton in Roissy-Charles de Gaulle airport in Paris; stores for Azzedine Alaia, Balenciaga, Bally and Lagerfeld; offices, particularly the one for French Minister of Culture Jack Lang in 1984; and museums like the CAPC, Bordeaux’s contemporary art museum.
In her work, not only did Putman reconcile “rich” and “poor” materials, find a new way to use light and cleared spaces to rediscover their origin; she also tackled the ways of living. The private residences she designed enabled her to break the rules: why dine in the dining room, cook in the kitchen and sleep in the bedroom when one can overcome obstacles and change one’s ways? “It is not about bathing in the living room and cooking in the bedroom but rather about opening spaces to various activities. Why should places be reduced to one function instead of favouring the sensations they bring us?” Putman was among the first in France to live in a loft. Her free spirit was also exhibited in her love of practical jokes.
Putman died at her apartment in the sixth arrondissement of Paris, on 19 January 2013, aged 87.
Background & Realizations: the projects
The Andrée Putman Studio (1997–nowadays)
In 1997, Andrée Putman created her eponymous Studio, specialising in interior design, product design and scenography. When she imagined objects, she refused the excess of striving to re-design pieces which were perfectly designed by others in the past. “We have to accept that many things can no longer be changed – or very slightly. If we change them, we have to add humour, detachment. What interests me: a joke in a collection, a sign of complicity.” For example, when she began collaborating with Christofle in 2000, she designed a collection of silver cutlery, objects and jewellery named Vertigo. The common element of this collection was a slightly twisted ring: “the fact that this ring is twisted brings life to it: did it fall? Why is it asymmetrical? Life is made of imperfections.”She created a Champagne bucket for Veuve Clicquot and reinterpreted the iconic Louis Vuitton Steamer Bag. In 2001, Putman created “Préparation Parfumée”. In 2003, she launched her own line of furniture “Préparation meublée” where the pieces were ironically named “Croqueuse de diamants”, “Jeune bûcheron”, “Bataille d’oreillers”… (“Gold digger”, “Young lumberjack” and “Pillow fight”). In 2004, she creates a stunning Russian tea set for Gien: Polka. An interior designer, she carried out the projects for Pershing Hall in Paris, the Morgans Hotel in Manhattan, and the Blue Spa at the Hotel Bayerischer Hof in Munich. In 2005, Guerlain chooses the Studio Putman to re-design its flagship store on the Champs Elysées. Among notable private commissions are the Pagoda House in Tel Aviv, the vast SoHo penthouse for Serge and Tatiana Sorokko, and a cliff-house in Tangier for Bernard-Henri Lévy and Arielle Dombasle, for whom Putman completely restructured the building.
In 2007, a new era began as Andrée’s daughter Olivia Putman agreed to take over the Art Direction of the Studio, a wish its founder had expressed for a long time. “We realised that time and Andrée’s fame had turned our family name into an adjective. Qualified in History of Art and landscape architecture, Olivia wishes to perpetuate the eclecticism and curiosity her mother always claimed. In 2008, Paris Mayor Bertand Delanoë made Andrée President of the first Paris Design Comity, which aims at rethinking street furniture, Parisian public equipments and employees’ uniforms. That same year, she presented Voie Lactée (“Milky Way”), the grand piano she designed for France’s oldest piano manufacturer Pleyel and unveiled Entrevue, her creation for Bisazza at the Salone del Mobile in Milan. In June, the store she designed for fashion designer Anne Fontaine in New York was inaugurated, following the ones designed in Paris and Tokyo.
The following year, Andrée and Olivia present the chair they designed for the American firm Emeco, a line of sunglasses for RAC Paris, a collection of carpets for Toulemonde Bochart, a knife for the Forge de Laguiole, as well as furniture for Fermob and Silvera. The Studio was also called upon to imagine the scenography for French singer Christophe’s concerts at the Olympia and at Versailles, and the Madeleine Vionnet exhibition at the Musée des Arts Décoratifs in Paris. In October 2009, a new monograph dedicated to Andrée Putman’s career is published by Rizzoli Editions. In 2010, Paris’ City Hall paid tribute to Andrée Putman by hosting a great exhibition about her life, for which Olivia is curator. The event Andrée Putman, ambassador of style attracted more than 250,000 visitors.
Some Facts about Andrée Putman
At the age of 20 she had a serious bike accident, which she barely survived. Her characteristic posture stemmed from this event: she was a tall woman who stood straight and walked as if on a tightrope. Soon after the accident, she broke free from her initial career in music and from the illusion of safety her social environment offered her and decided to discover the world. One day, she emptied her bedroom and furnished it with just a hard iron bed, a chair and a Miró poster on the white walls. This early expression of her desire of independence led to a confrontation with her family who wondered “if she realises the sorrow she makes them feel?”
In 2003 she said : “I wanted to be a writer.still today the dream of my life would be to be a writer.I like to experience exaltation and love and I’m extremely interested in human beings, but nobody has ever read a line of mine. its a secret.”
“I’m not someone with a professional attitude. I never discuss my work with people.if somebody likes my work that makes me happy. that’s all. I don’t see many designers either.”
All creators together (special project / partnerships)
In 1958, Putman collaborated with the retail chain Prisunic as Art Director of the Home Department, where her motto was to “design beautiful things for nothing”. Her wish of making art available to a larger public also became a reality through Prisunic as she organised with her husband editions of lithographs by famous artists sold for only 100 Francs (15 €). In 1968, she distinguished herself in the style agency Mafia until Didier Grumbach spotted her in 1971 and hired her to start a new company which was aimed at developing the textile industry: Créateurs & Industriels. Her intuition led her to reveal many talented designers such as Jean-Charles de Castelbajac, Issey Miyake, Ossie Clark, Claude Montana and Thierry Mugler. It is at that moment that she went into interior design as she converted the former SNCF premises into a showroom and offices for the company
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