This is the end of the articles trilogy.
See here the 5 missing hotels that are trend in 2015 and plan your holidays. To see the other 10 trend hotels clique in the links bellow. If you have possibility, do not lose opportunities!
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See also PART I: BOUTIQUE & LIFESTYLE HOTELS – THE ONES TO WATCH IN 2015
See also PART II: BOUTIQUE & LIFESTYLE HOTELS – THE ONES TO WATCH IN 2015
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11. Julius Robinson Autograph Collection
Robinson has been appointed by Marriott to “drive, define and execute global strategy” forAutograph Collection, its rapidly expanding soft brand for independent hotels. He will also play an integral role in “the future development and global growth of the portfolio around the world”. Robinson is a seasoned hotelier with knowledge of revenue management, sales, business development and operations. He brings more than 20 years of experience in the hospitality industry and most recently served as vice president of the Fairfield Inn & Suites by Marriott, a position which he held for over three years. The Autograph Collection is speeding up its rate of growth, with 11 properties added in the last two months of 2014, and Robinson has been brought in to ensure the process runs smoothly.
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You may also be interested in: 50 Shades of Grey: Christian Grey’s apartment decoration
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12. Robin Sheppard, Bespoke Hotels
Bespoke Hotels chairman Robin Sheppard has overseen quite a few hotel openings in his time, but we think he has a particular soft spot for Hotel Gotham, which will open at 100 King Street in Manchester in April 2015. The hotel, which is being developed and will be operated by Bespoke Hotels, is set in a 1928 Edwin Lutyens building and will include 60 rooms spread over seven floors, with the reception and the restaurant on the sixth floor, and a bar and members club on the seventh. The property will also include five inner sanctum suites. In celebration of the building, the decor takes cues from the art deco period and the dramatic windows offer fascinating views across Manchester. Describing the project as “the sexiest hotel in Europe”, Sheppard said: “Hotel Gotham is really taking shape now. The construction team at Marshall’s and our design partners at Squid-Inc are on track to deliver an exceptional and glamorous hotel, in a beautiful historic building. We can feel the excitement bubbling.”
13. Serge Trigano, Mama Shelter
Accor’s acquisition of a 35 per cent stake in Mama Shelter raised a few eyebrows in October 2014, but – similarly to the IHG/Kimpton deal – the financial backing of a major hotel group can seriously speed up the hip French group’s expansion plans. Its current five properties are to be joined by a second hotel in Paris, one in Lille, and others in Zurich, Mexico City, Seoul, Amsterdam, Barcelona, New York and London. Trigano and his family (his father Gilbert founded the Club Med brand) will retain a 38 per cent stake, with French businessman Michel Reybier holding the balance. Trigano’s knack for spotting hospitality trends and his close working relationship with Philippe Starck will be essential to retain the brand’s indie vibe and credibility in what will be a landmark year for Mama Shelter.
14. Paul Whetsell, Loews Hotels & Resorts
While many leading hotel brands are launching lifestyle brands – Hilton’s Curio and Marriott’s Edition for example – they are usually doing it against a backdrop of divesting themselves of any owned property assets. Loews, however, has launched the OE Collection of managed lifestyle properties to run in parallel with its wholly owned or JV hotels and resorts. Whetsell describes OE – which stands for Original Experiences – as a logical extension of the company’s brand which will broaden its reach in major markets. Independent owners who sign up will keep their names and flags with OE Collection acting as a sub-brand. They will have full access to all of Loews programmes and its distribution systems. Whetsell said: “It’s an interesting play. Five or six years ago we had Kimpton, Morgans and W. Now Hilton and Best Western are coming into the space, which is a reflection of what the consumer is looking for today.”
15. Mike Zislis, Shade Hotels
LA hotelier and restaurateur Mike Zislis is preparing to open the second Shade Hotelproperty in 2015. The hotel is currently under construction in the Redondo Beach Marina. Zislis opened the first Shade Hotel in Metlox in Manhattan Beach in 2005. He said of the $21 Shade Redondo project: “I truly believe Redondo is ready for a big transformation. It’s a dilapidated waterfront. It really needs a rebirth, and I really believe that Shade will be the catalyst of this rebirth. By bringing the community here and by making it the focal point of the community, I think that, now, people will come to the harbour for the heart of the city. Which isn’t really happening right now – it’s a second thought to go there. I believe Shade Redondo will be the start of it.” The 54-room project will be LEED-certified, with bed frames built from timber recycled from the Red Onion restaurant, which previously occupied the site. Interiors will feature a nautical, Asian-inspired design aesthetic which Zislis has described as “yacht shui”. Communal spaces include a ground-floor restaurant, a second-floor ballroom, and a roof skydeck – each can hold almost 200 people.
Font: boutiquehotelnews.com
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